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Those with hotel marketing jobs Phoenix are using social media to bring in more customers.

Best Western International recently launched the "Virtual Accelerator" app on the company's Facebook page. The new app allows Best Western Rewards members to earn up to 100,000 rewards points as part of the "Fastest Way to a Free Night" initiative.

In order to take advantage of the promotion, rewards members simply have to "Like" the Best Western Facebook page, use the "Virtual Accelerator" app to redeem free points, and encourage their Facebook friends to use the app to earn additional points.

"The 'Virtual Accelerator' provides us with a fun and unique way to engage with travelers and show them how fast and easy it is to earn a free night with Best Western Rewards," Dorothy Dowling, vice president of sales and marketing for Best Western, said in a statement. "To thank our members for their loyalty, we'll give away a total of 10 million points, good for more than 1,200 free nights. It's a program designed to ensure that everyone who participates is a winner."

Best Western has more than 4,000 hotels in more than 90 countries, making it easy for rewards members to redeem points. Members can then use those points for everything from free nights at the hotel to dining, shopping, and entertainment gift cards.

Labels: Hotel marketing jobs Phoenix